App Marketing Executive – Android & iOS

## JOB SUMMARY

We are looking for a performance-driven App Marketing Executive with 1–4 years of experience in scaling Android and iOS apps. The role will focus on user acquisition, IAP/subscription revenue, ROAS optimization, and profitable growth through paid advertising.

## KEY RESPONSIBILITIES

* Plan, launch, and optimize app install and purchase campaigns across Meta Ads and Google Ads.
* Manage campaigns for Android and iOS apps with a strong focus on IAP and subscription revenue.
* Optimize campaigns based on ROAS, CPA/CAC, CPI, conversion rate, and revenue.
* Scale profitable campaigns while maintaining target ROAS.
* Test different countries, audiences, creatives, placements, and campaign structures.
* Analyze the complete funnel: Install → Trial/Paywall → Purchase → Subscription Revenue.
* Identify underperforming campaigns and take timely scaling, optimization, or budget-cutting decisions.
* Work closely with creative and product teams to improve ad creatives, paywalls, and conversion rates.
* Track and analyze performance using attribution and analytics platforms.
* Prepare daily/weekly performance reports and identify growth opportunities.

## REQUIRED SKILLS

* 1–4 years of experience in mobile app performance marketing.
* Hands-on experience with Meta Ads and Google App Campaigns.
* Strong understanding of IAP and subscription-based mobile apps.
* Good understanding of ROAS, CAC/CPA, CPI, LTV, retention, ARPU, and conversion rates.
* Experience with Android and/or iOS app marketing.
* Ability to manage and scale advertising budgets based on profitability.
* Strong analytical and data-driven decision-making skills.
* Experience with tools such as Firebase, GA4, AppsFlyer/Adjust, RevenueCat, or similar platforms is a plus.

## WHAT WE'RE LOOKING FOR

* Strong focus on revenue and profitable ROAS, not just installs.
* Ability to independently analyze campaigns and make optimization decisions.
* Strong experimentation and creative-testing mindset.
* Ownership of campaign performance and growth targets.
* Comfortable working in a fast-moving app growth environment.

## EXPERIENCE

1–4 Years in Mobile App / Performance Marketing

## EDUCATION

Bachelor's degree in Marketing, Business, Commerce, Management, IT, or a related field.