Job Description: SEO Executive

Job Title: SEO Executive
Experience: 1-3 Years
Employment Type: Full-time
Department: Digital Marketing


## Job Summary

We are looking for a motivated and detail-oriented SEO Executive to join our digital marketing team. The ideal candidate should have a basic understanding of search engine optimisation, keyword research, on-page SEO, link building, and website analytics.

This position is suitable for freshers as well as candidates with up to two years of SEO experience who are eager to develop their skills and contribute to improving website visibility, organic traffic, and search engine rankings.

## Key Responsibilities

* Conduct keyword research using relevant SEO tools.
* Optimise website pages, titles, meta descriptions, headings, images, and internal links.
* Perform on-page and off-page SEO activities.
* Assist with technical SEO audits and identify website issues.
* Build high-quality backlinks through ethical link-building methods.
* Monitor keyword rankings, website traffic, and SEO performance.
* Analyse data using Google Analytics and Google Search Console.
* Conduct competitor research and identify growth opportunities.
* Work with content writers to create SEO-friendly content.
* Prepare weekly and monthly SEO performance reports.
* Stay updated with search engine algorithm changes and SEO best practices.
* Support local SEO activities, including Google Business Profile optimisation, where required.

## Required Skills

* Basic understanding of on-page, off-page, and technical SEO.
* Knowledge of keyword research and competitor analysis.
* Familiarity with Google Analytics and Google Search Console.
* Basic knowledge of tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
* Understanding of HTML, website structure, and content management systems such as WordPress is preferred.
* Good written and verbal communication skills.
* Strong analytical and problem-solving abilities.
* Attention to detail and willingness to learn.

## Qualifications

* Bachelor’s degree in Marketing, Business, Communications, Information Technology, or a related field.
* Freshers with relevant SEO training, certifications, internships, or practical project experience may apply.
* Previous experience in digital marketing or SEO will be an advantage.

## Preferred Certifications

* Google Analytics Certification
* Google Ads Certification
* HubSpot SEO Certification
* Any recognised digital marketing or SEO certification

## What We Offer

* Practical exposure to live SEO projects.
* Training and professional development opportunities.
* Supportive and collaborative work environment.
* Opportunity to work with modern SEO and analytics tools.
* Career growth within the digital marketing team.